Old for new - the new Apple exchange principle A few months ago, Apple announced that it wanted to improve its service from the ground up. T...
A few months ago, Apple announced that it wanted to improve its service from the ground up. The reason for this improvement was the low percentage of iPhone sales in its own stores. Most users buy their iPhone along with a contract from a mobile phone store such as T-Mobile or Vodafone. Apparently, Apple has only sold 20% of its own devices in its own stores. One reason for Apple to increase customer incentives to buy and to provide more advertising - T-Mobile & Co will not like that, but let's be honest: who still buys their iPhone without a contract?
The new strategy is to be based on a trade-in program for the iPhone. This strategy should be the right driver to lure customers into the iPhone stores. The basic structure of the new strategy consists of the concept of old versus new. Apple wants to drive more customers into the more than 412 retail stores around the world. The principle behind it: Customers have the opportunity to replace older or even damaged devices with a refurbished and more up-to-date model of the iPhone series for an additional charge.
However, Apple seems to be celebrating success with this concept of service performance, because it is already generating a certain enthusiasm among customers. However, Apple has not only improved the service performance in its own shops, but the support has also undergone some innovations. However, customers, in particular, should benefit from the new trade-in program.
How the barter works
The launch of the new service program has not yet officially started and Apple is holding back a bit with further data. Nevertheless, customers in selected US stores can already diligently exchange their old iPhone devices.
And this is how the exchange should work: As a customer, you can bring your old or damaged iPhone to Apple's retail store. Together with a service employee, the customer determines the value of the device. To do this, the customer must also answer a number of relevant questions. Once that is done, the customer can trade in their old iPhone for a new iPhone at the specified price.
The exchange value of Apple
The exchange value of the old iPhone depends on several factors. Important for the diving value are:
• physical damage
• color of the device
• type of model
There is only a significant loss in value if the iPhone has come into contact with liquids, which in turn have caused damage. Based on previous factors, Apple sees the following exchange values as realistic for its iPhones. If you can present an iPhone 4S with 16 GB memory, you can look forward to 89.00-150.00 euros. However, if customers already present an iPhone 5 in good condition, they can even get up to 190.00 euros. Of course, the values increase the more up-to-date the device is or the more memory the iPhone has.
Apple employees transfer the credit from the old device to a credit card, which in turn can be immediately invested in a new device. Of course, Apple keeps the old or defective devices.
However, customers should be careful with the new trade-in program. Because only those who really intend to buy a new iPhone locally can also benefit from the credit card. According to Apple, it shouldn't be possible to just convert the old devices into credit cards.
The starting signal should probably take place in September, just in time for the introduction of the new iPhone 6. However, US citizens, in particular, can look forward to the service for the time being. It is not yet known when the service will arrive in Germany.
Can you get more for your old device somewhere else?
This question should be important to anyone looking to sell their old iPhone. And you can definitely get more for your old iPhone if you don't go to the iPhone store. While going to Apple Store may be simple and straightforward, users can get much more money by comparing prices with other portals. A comparison with other portals that also offer the opportunity to sell the iPhone revealed a significant difference. eBay customers get 470 euros for the iPhone 4 and 323 euros for the iPhone 4S. At Apple, a customer would only get a maximum of 150 euros. Even much older models would still fetch a good 120 euros on eBay.
So it turns out that Apple has followed many other buyback portals with its concept, but would like to pay significantly less money for an iPhone that is in good condition.
Conclusion on the "old versus new" project
Apple has discovered a gap in the market in their system and has tried to fill it. Apple wants to improve its service performance, which has also been implemented, but customers should consider whether they can really make a profit from this sale to Apple.
Based on the previous exchange values and the sales values for old iPhone devices and damaged devices, you can achieve significantly higher prices on sales portals such as eBay than with Apple. That's why customers should carefully compare the prices for their old devices before going to the Apple Store. Customers who finance their iPhone through a contract should probably stick with this method as well since they often get significantly more discounts. Unfortunately, it is very difficult for customers who finance their iPhone through a contract to be able to trade it in every year, since the financing usually lasts for a contract period of 24 months. For example, these customers would still pay off the old iPhone from the mobile phone provider and already spend several 100 euros on a new one. For iPhone customers,
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